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The Scientific Formula for Business Success

October 16, 20223 min read

To begin with, as an entrepreneur your job is to sell phones, houses, trainings, products or any services.

Selling is the key for any any business to keep going. If you can't find clients on demand as and when you want.

I don't need to explain any further. You know the answer.

You primary job is to solve your prospective buyers problems, frustrations, and fears. You must be committed to achieve what they want and do it FOR them not TO them.



When you focus your attention towards helping them, you'll notice a big difference in terms of your business. The traffic, and the conversion rates will skyrocket.



Traffic is the number of people walking into your store or the number of people visiting your website, your social media channels or the number of people who are calling you. When you have a steady flow of traffic coming in to your business on a continuous basis you can start a conversation with them to see if what you have to offer is the right fit for them.



So let me introduce the first part of the business formula



Traffic x Conversion = Revenue



How can you find traffic?



All you need to do is to go in front of the of the people whom you can solve their problems.



Facebook has billions of users and all sort of people are on it. Students to Professionals or whoever you name it they are on it. There is no need to go from one social media channels to another saying they are on this platform and that.



I hope you are not looking for billions of clients.



Don't you think finding hundred or thousand clients from Facebook in any category or industry on Facebook alone is impossible?



There is nothing called free advertising in this world.

Either you pay Facebook and get your message in front of an audience fast or if you don't have the money take your time and do it organically by reaching the audience. (You time has a value. So you either you pay by cash or you pay by your time.)



Let's go to the second part of the business formula



Repeat Business + Referrals = Exponential Revenue



So the complete formula goes like this


(Traffic X Conversion) + (Repeat Business + Referrals) = Exponential Business Growth



Don't forget that you as the entrepreneur, your primary role is not to sell anybody anything.



Your goal is to help solve the problems, pains, fears or takeaway the frustrations your clients are going through and help people with their needs, wants, and aspirations.



If you want to convert the traffic you get in to paying customers you need to build and establish trust and credibility with your audience. When they start trusting you they will keep coming to you again and again (Repeat Clients) and they will talk about you with their family and friends (Referrals)



Sales & Revenue are the oxygen to your business. you can help your audience with your amazing products or services and they will keep coming to you again and again and tell others about you.



Isn't this the way you can take your business to great heights?

An entrepreneur for the past 21 + years and the CEO of Inotrend Int.; The only Martech company in Sri Lanka specializing in Neuro-Marketing. A Neuro-Marketing Strategist, Cognitive Business Consultant & Behavioral Neuroscience Researcher

Abdul Careem (B.Sc, M.Sc)

An entrepreneur for the past 21 + years and the CEO of Inotrend Int.; The only Martech company in Sri Lanka specializing in Neuro-Marketing. A Neuro-Marketing Strategist, Cognitive Business Consultant & Behavioral Neuroscience Researcher

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